“I started speaking to some of the packaging engineers and found that there’s no good reason in terms of product preservation for the noisy packets,” Spence told me. “As far as I can tell, it must just be some intuitive marketing on the part of man or woman who thought, ‘Well, it’s a noisy food, it’s got to have the right expectations for the packaging.’”
-From “Watch Your Mouth: The Sounds of Snacking”, by Peter Smith
